At Raw Fishing Industries we design and create artificial baits specifically for lure fishing according to our ‘Raw Fishing Attitude’ philosophy. Winning the fight against fish is what inspires our designs and drives our research.


We prefer craftsmanship over aesthetics. We focus our research to achieve maximum product functionality, essential design and fair prices.


We are insatiable anglers, lure fishing addicts, more attentive to the functionality of our products than their outward appearances. Inspired by the great pop culture of the modern age, we are restlessly creative, but we never let aesthetics override functionality.


Radical Authentic Worldwide

Black Flagg ®

Black Flagg® is the godfather brand and the epitome of our Raw Fishing Attitude philosophy. At Black Flagg® we create lures and tools that can be defined as essential for their functionality and effectiveness. Their only purpose is to catch more and more game fish.

Tugg Of Warr fishing tackle

T.O.W. (Tugg Of Warr fishing tackle) is the Raw Fishing brand encompassing a wide range of tackle such as rods, fishing lines, terminal tackle and tools expressly conceived for lure fishing. Each T.O.W. product embodies our Raw Fishing Attitude philosophy, putting functionality in first place, together with attention to essential design.


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